Scrape brand pages on ulta.com
The call that returns brand pages from ulta.com today, with the parameters, patterns and failure modes read off the request log since 14 Aug 2026.
99.7% success · Aug 2026Browser neededStandard price · 1 credit
Measured on Crawlbase
Success rate over every request from every account in August 2026: 99.7%. Patterns, countries and failures come from the request log since 14 Aug 2026; 100% of successful calls used the JavaScript token and the median answer took 25.3s.
Among the 23 beauty sites in the Cookbook, ulta.com sits at 5 of 23 by success rate; the category median is 95.6%. Its median answer of 25.3s is slower than the category median of 2.3s. 17 of the 23 accept the plain token; this one needs the JavaScript token.
The call
Category and listing pages are the shape the accounts fetch most here, with the country and token that succeed most often. Replace the placeholder path with a real section URL from the site.
curl "https://api.crawlbase.com/?token=YOUR_JS_TOKEN&url=https%3A%2F%2Fwww.ulta.com%2Fbrand%2Fexample-page"from crawlbase import CrawlingAPI api = CrawlingAPI({'token': 'YOUR_JS_TOKEN'}) r = api.get('https://www.ulta.com/brand/example-page') html = r['body']
const { CrawlingAPI } = require('crawlbase'); const api = new CrawlingAPI({ token: 'YOUR_JS_TOKEN' }); const r = await api.get('https://www.ulta.com/brand/example-page');
Parameters that matter
| Parameter | Set it to | Why |
|---|---|---|
country | leave unset | Most successful calls set no country (99.4%) and succeed at 99.7%. |
javascript | use the JavaScript token | 100% of calls use the JavaScript token and succeed at 99.7%. The plain token was tried too rarely (4 calls) to say anything about it. |
scraper | generic-extractor | 30.6% of calls request this scraper and get structured JSON back instead of HTML. |
URL patterns accounts fetch
| Pattern | Share of successes | JavaScript token | Country | Query parameters |
|---|---|---|---|---|
/brand/{slug} | 68.0% | 100% | none | none |
/p/{slug} | 32.0% | 100% | none | sku |
Fields you get
A listing page carries the items of one section, each with a title, a link and often a price, plus the pagination. The detail lives on the item page; fetch it only for the items you need.
What breaks, and the fix
Of the failures since 14 Aug 2026, the site answered:
504: 72.4% of failures A 504 is a timeout: the page did not finish inside the limit. Retry once, and keep your own client timeout above the median answer time shown for this site.
403: 6.9% of failures A 403 is the site refusing the exit. Set the country the successful calls use and retry once; a second 403 means the URL itself is protected.
999: 6.9% of failures 999 is not a standard HTTP answer; the site sent it as a refusal. Treat it like a block: retry once with the JavaScript token and the country the successful calls use, then stop.
594: 6.9% of failures A 5xx is the site failing, not the fetch. Retry after a minute.
Run it on a schedule
Walk the listings on a cadence to find new items, then push the item URLs to the Crawler with a callback; it paces the calls and retries what the site refuses. The median answer on this site is 25.3s.
Questions
Do I need a browser to scrape ulta.com?
Yes for most pages. JavaScript-token calls succeed at 99.7% while plain-token calls reach 100%.
How much does a ulta.com page cost on Crawlbase?
1 credit without a browser. ulta.com is in the standard tier.
Which country should I set for ulta.com?
None is needed: most successful calls leave it unset.
Site names identify the pages a recipe fetches. Crawlbase is not affiliated with any site listed. Use recipes within the acceptable use policy.Measured numbers from August 2026, refreshed monthly