Cookbook·Beauty·ulta.com

Scrape brand pages on ulta.com

The call that returns brand pages from ulta.com today, with the parameters, patterns and failure modes read off the request log since 14 Aug 2026. Last tested 6 Sep 2026.

99.7% success · Aug 2026Browser neededStandard price · 1 credit

About ulta.com

ulta.com describes itself as “Shop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available”.

Its sitemaps list 1,932 URLs across 19 files (discover, company, shop, guestservices, beautyservices, brand). 1,932 of the 1,932 dated entries changed in the last 30 days, the newest on 6 Sep 2026.

Its robots.txt names 7 sitemaps and disallows 12 paths, among them /featured, /auth/, /authorize/.

Measured on Crawlbase

Success rate over every request from every account in August 2026: 99.7%. Patterns, countries and failures come from the request log since 14 Aug 2026; 100% of successful calls used the JavaScript token and the median answer took 25.3s.

Among the 23 beauty sites in the Cookbook, ulta.com ranks 5 of 23 by success rate; the category median is 95.6%. Its median answer of 25.3s is slower than the category median of 2.3s. 17 of the 23 accept the plain token; this one needs the JavaScript token.

The call

Category and listing pages are the shape the accounts fetch most here, with the country and token that succeed most often. Replace the placeholder path with a real section URL from the site.

Run in Playground

curl "https://api.crawlbase.com/?token=YOUR_JS_TOKEN&url=https%3A%2F%2Fwww.ulta.com%2Fbrand%2Fexample-page"

from crawlbase import CrawlingAPI
api = CrawlingAPI({'token': 'YOUR_JS_TOKEN'})

r = api.get('https://www.ulta.com/brand/example-page')
html = r['body']

const { CrawlingAPI } = require('crawlbase');
const api = new CrawlingAPI({ token: 'YOUR_JS_TOKEN' });

const r = await api.get('https://www.ulta.com/brand/example-page');

Parameters that matter

Parameter	Set it to	Why
`country`	leave unset	Most successful calls set no country (99.4%) and succeed at 99.7%.
`javascript`	use the JavaScript token	100% of calls use the JavaScript token and succeed at 99.7%. The plain token was tried too rarely (4 calls) to say anything about it.
`scraper`	`generic-extractor`	30.6% of calls request this scraper and get structured JSON back instead of HTML.

URL patterns accounts fetch

Pattern	Share of successes	JavaScript token	Country	Query parameters
`/brand/{slug}`	68.0%	100%	none	none
`/p/{slug}`	32.0%	100%	none	sku

Fields you get

Structured data Crawlbase found on ulta.com, by page type. These are the schema.org types in the page, the fields your parser can read straight from the JSON-LD block:

Detail page: BreadcrumbList
Profile: BreadcrumbList
Other: BreadcrumbList

What breaks, and the fix

Of the failures since 14 Aug 2026, the site answered:

504: 72.4% of failures A 504 is a timeout: the page did not finish inside the limit. Retry once, and keep your own client timeout above the median answer time shown for this site.

403: 6.9% of failures A 403 is the site refusing the exit. Set the country the successful calls use and retry once; a second 403 means the URL itself is protected.

999: 6.9% of failures 999 means the site refused the fetch. Treat it like a block: retry once with the JavaScript token and the country the successful calls use, then stop.

594: 6.9% of failures A 5xx is the site failing, not the fetch. Retry after a minute.

Run it on a schedule

Walk the listings on a cadence to find new items, then push the item URLs to the Crawler with a callback; it paces the calls and retries what the site refuses. The median answer on this site is 25.3s.

Questions

Do I need a browser to scrape ulta.com?

Yes for most pages. JavaScript-token calls succeed at 99.7% while plain-token calls reach 100%.

How much does a ulta.com page cost on Crawlbase?

1 credit without a browser. ulta.com is in the standard tier.

Which country should I set for ulta.com?

None is needed: most successful calls leave it unset.

Other pages on ulta.com

Pages ulta.com lists in its own sitemaps, fetched by Crawlbase on 6 Sep 2026 and verified in 2 consecutive runs. Each row is the cheapest call that returned the page with its content.

Page	Example	Token	Country	Median
Home `/`	ulta.com/	Plain	none	3.4s
Detail page `/{slug}/{slug}/product` Structured data: BreadcrumbList	none	Plain	none	2.7s
Profile `/{slug}/{slug}/people` Structured data: BreadcrumbList	none	Plain	none	2.4s
Other `/{slug}/{slug}/{slug}` Structured data: BreadcrumbList	none	Plain	none	7.3s

Measured on CrawlbaseAUGUST 2026

Success rate99.7%

Needs browserYes

Price tierStandard · 1 credit

Last retest6 Sep 2026

How we count: every request from every account in the calendar month; success means Crawlbase answered with cb_status 200 and the site answered with a normal status. No sampling, no exclusions. Method

Try it

Run this recipe in the Playground with your token. Up to 5,000 free requests, no card.

Open in Playground

Run it at scale

A page of ulta.com costs 1 credit, 2 credits with the JavaScript token this recipe needs. Pay as you go needs no plan: 1,000,000 pages come to about $1,055, on a ladder that falls from $6 to $0.04 per 1,000 requests as volume grows, and you start with up to 5,000 free requests. Starter covers 100,000 pages a month for $99.

Starter · $99/mo All plans

Keep it fresh

Push your URL list to the Crawler with a cadence and a callback. It paces the requests, retries what the site refuses, and delivers every page to your endpoint or Cloud Storage.

See the Crawler

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Related recipes

Site names identify the pages a recipe fetches. Crawlbase is not affiliated with any site listed. Use recipes within the acceptable use policy.Measured numbers from August 2026, refreshed monthly