Cold emailing can be a great way to reach out to potential customers or business partners. It’s also a common practice to cold email for job opportunities. However, writing a cold email can be difficult mainly in terms of coming up with an effective subject line and getting your message across without sounding like a sales pitch.
Moreover, it can also be a bit of a challenge to find the right people to contact. In this blog post, we’ll give you tips on how to craft the perfect cold emails that gets results and how to effectively use an email scraper tool to find the right contacts.
What is Cold Emailing and Why Should You do it?
Cold emailing is the process of sending emails to people you don’t know. It can be a cold approach, meaning that you don’t necessarily need to have any connection to the person.
Why should you do it? Because cold emailing can be a great way to build relationships and generate business leads. When done correctly, cold emailing can help you connect with influential people, grow your network, and land new clients.
So, what is a cold email? A cold email is an unsolicited email sent to someone with whom you have no prior relationship. Cold emails are sent in an attempt to forge a new relationship with the recipient.
They typically contain a brief message and a call-to-action, such as requesting a meeting or offering a free consultation.
However, it’s important to avoid coming across as salesy or spammy. Instead, focus on building rapport and ensuring that your cold emails are well-written and relevant to the recipient.
Cold emailing can be an extremely effective way to build relationships and get in front of new potential customers. It can help you:
- Build relationships with potential customers
- Get in front of new potential customers
- Increase sales
- Generate leads
- Boost your business’s bottom line
How to Write a Cold Email
When writing a cold email, there are a few things you should keep in mind. First, make sure that your email is relevant to the recipient. This means tailoring the content of your email to their needs and interests.
Second, keep your email short and to the point. No one wants to read a long, rambling email from someone they don’t know. Get straight to the point and make your ask clearly and concisely.
Finally, be polite and professional. Remember that you’re trying to build a relationship with the recipient, so avoid coming across as salesy or pushy.
Subject Lines:
When it comes to cold emailing, the subject line is very important in getting your email opened. In fact, according to a study by Chadwick Martin Bailey, 64% of people say they open an email based on the subject line.
Your subject line should be brief, clear, and to the point. It should give the recipient a good idea of what the email is about and why they should care. For example, if you’re a web designer reaching out to a potential client, your subject line might be something like, “Need a new website?”
If you’re sending a cold email for job opportunities, your subject line might be, “Recent graduate looking for marketing opportunities.”
Cold Email Body:
Once you have a good subject line, it’s time to move on to the body of your cold email. The body of your cold emails should be brief, clear, and easy to read. Get straight to the point and make your ask clearly and concisely.
When writing the body of your email, avoid sounding salesy or pushy. Instead, focus on building rapport and ensuring that your email is relevant to the recipient. For example, if you’re reaching out to a potential client, mention something you admire about their work or explain how your services could benefit them.
If you’re job searching, mention something you admire about the company or explain how your skills and experience would be a valuable asset to the team.
Here’s a template you can use when writing your cold email:
Subject line:
Hi {name},
I recently came across your work and I’m a big fan. I’m {your name} and I work as a {your job title} at {your company}. I wanted to reach out and see if you’re interested in learning more about what we do.
At {your company}, we specialize in {what you do}. We’ve helped companies like {example clients} achieve their goals. I think we could be of assistance to you as well.
Would you be interested in scheduling a call so we can chat? If not, no worries. I understand how busy you are. But if you are interested, please let me know a time that works for you.
Best regards,
{Your name}
Calls-to-Action:
Every cold email should have a call-to-action. This is what you want the recipient to do after reading your email. Your call-to-action could be something like, “I’d love to chat with you about how my web design services could benefit your business. Would you be available for a quick call next week?”
Or, if you’re job searching, your call-to-action might be, “I’d love to come in for an interview and chat with you about how I could contribute to the team. Would you be available next week?”
Try to make your call-to-action as simple and specific as possible. For example, if the desired action is downloading a mobile app, generate a QR code linking to the download page, and add it to your emailer.
Thus, including a call-to-action gives the recipient a specific task to do and makes it more likely that they’ll take action.
Cold Emailing Tips
Now that you know how to write a cold email, here are a few additional tips to keep in mind:
Personalize your emails
One of the best ways to make your emails stand out is to personalize them. This means taking the time to research the recipients and tailoring your email to their needs and interests.
The tone of voice in your emails is one thing that will help or hurt their reception. Personalizing them with a relevant and engaging subject line and content can make all the difference between being ignored by someone who’s inboxes are full, versus capturing interest from potential customers on behalf of yours!
Avoid Being too Salesy
Writing a cold email is hard enough without sounding like you’re trying to sell them something. Instead, focus on building rapport and ensuring that your message will be relevant for the person receiving it- nobody wants an overbearing sales pitch!
Also, never underestimate the power of a well-placed compliment. That’s why it can pay off in spades when you’re writing your next cold email. But make sure, what ever information is given isn’t too much but just enough for them to take notice.
Use a Professional Email Address
When sending a cold email, it’s important to use a professional email address. This means avoiding using addresses like “coolkitten93” or “partyanimal1234.” Instead, use your name or a variation of it. For example, “jane.smith” or “janesmith.”
Include a Signature:
Every cold email should include a signature with your name, title, and contact information. This makes it easy for the recipient to get in touch with you if they’re interested in what you have to say.
Send your Cold Email at the Right Time
Timing is everything when it comes to cold emailing. You want to make sure you’re sending your email at a time when it’s likely to be opened and read. Study has shown that the best time to send a cold email is on Monday and Tuesday at 11 am or 1 pm.
If you don’t hear back from the recipient after sending your initial email, don’t be afraid to follow up. Following up can vastly increase your chances of getting a response by as much as 40%.
When following up, keep your email brief and to the point. You might say something like, “I wanted to make sure you saw my previous email about X. I’m available if you’d like to chat further.”
Here are a summary of some tips to help you make the most of cold emailing:
Start small. Don’t try to contact too many people at once. You’ll quickly get overwhelmed and you’re more likely to make mistakes.
Be patient. Don’t expect everyone you contact to respond immediately. Some people will take longer than others to get back to you.
Keep track of your emails. Use a tool like Leads API as an email address extractor and also to keep track of the people you’ve contacted and when you contacted them. This will help you stay organized and avoid accidentally emailing someone more than once.
Be persistent. Don’t give up if you don’t hear back from someone right away. Send a follow-up email after a week or two. If you still don’t hear anything, move on to someone else.
Get creative. There are lots of different ways to cold email people. Think outside the box and come up with something that will stand out from all the other emails in their inbox.
With these tips, you should be well on your way to success with cold emailing!
How to Get Started With Cold Emailing
Now that you know what cold emailing is and how to write a cold email, it’s time to start sending some out! But before you start emailing strangers, there are a few things you should do to set yourself up for success.
First, create a list of potential recipients. This can be people who you think would be interested in your product or service, or people who work at companies you’re interested in doing business with.
Next, do your research. Find out as much as you can about the people on your list. What are their interests? What are their needs? What would make them want to hear from you?
Finally, create a system for tracking your emails. This will help you keep track of who you’ve emailed, when you emailed them, and what the response was. There are a number of email tracking tools out there that can help you find email addresses from company websites such as Leads API.
All you need to do is, type in the website of the company you want to target and it will give you a list of verified email addresses that you can start cold emailing.
How to Find the Right People to Contact
One of the most important aspects of cold emailing is finding the right people to contact. After all, there’s no point in sending a cold email if it’s not going to be relevant or interesting to the recipient.
There are a few ways you can go about finding the right people to contact. One is to use an email extractor which allows you to find verified email addresses from company websites.
For example, Leads API can be used for this purpose. Simply type in the company domain website and it will give you a list of email addresses that you can start cold emailing.
It will not only help with finding email addresses but also other information such as Twitter handle, position, department in the company as well as the sources where the information was found.
You can also try searching for lists of potential customers on sites like LinkedIn and Twitter. Finally, you can always ask your friends and colleagues if they know anyone who might be interested in your product or service.
Crafting the Perfect Message
Now that you know who you’re going to contact, it’s time to start crafting your message. Remember, the goal of a cold email is to start a conversation with the recipient, so make sure your email is relevant and interesting.
One way to do this is to personalize your cold email as much as possible. Mention something you like about their work, or how you think they could benefit from your product or service. This will show that you’ve done your research and that you’re not just mass cold emailing a bunch of people.
It’s also important to keep your cold emails short and to the point. No one wants to read a long, rambling email from someone they don’t know. Get to the point quickly and be clear about what you want from the recipient.
Finally, make sure you have a strong call to action. Tell the recipient exactly what you want them to do, whether it’s scheduling a call or meeting, or visiting your website.
Don’t forget to include a link to your website and your contact information so they can easily get in touch with you.
Cold Email Follow Up
Can’t stress enough how important it is to have a cold email follow up with your recipients. It’s not enough to just send one cold email and hope for a response.
You need to follow up multiple times to increase your chances of getting a response. If you haven’t received a cold email reply after a few days, send a follow-up email.
In your follow-up email or cold email reply, mention something specific from your previous email to remind the recipient who you are. Then, restate your offer and explain why it’s still relevant. Finally, make sure you include a strong call to action so the recipient knows exactly what you want them to do.
One study found that the average person needs to hear from a salesperson at least eight times before they’re willing to make a purchase. So don’t give up after one or two emails!
Of course, you don’t want to be overly persistent and become a nuisance. Space out your cold email follow-up so they’re not too frequent, and include new information or insights in each email. This will show that you’re still interested in the recipient and that you’re worth talking to.
If you still don’t hear back, it might be time to move on. There’s no point in continuing to email someone who isn’t interested. Remember, there are plenty of other potential customers out there!
Common Mistakes with Cold Emailing
There are a few common mistakes people make when they’re first starting out with cold emailing. Here are a few to avoid:
- Don’t send mass emails. This will just annoy people and you’re likely to get reported as spam.
- Don’t buy lists of email addresses. These lists are usually outdated and full of bad email addresses. You’re better off finding your own leads. There are many lead scraper tools out there that can help with this while speeding up the process.
- Don’t use generic cold email templates. Personalize your emails as much as possible to show that you’ve done your research.
- Don’t be too salesy. Cold emailing is about starting a conversation, not selling something. Focus on building a relationship with the recipient.
- Don’t give up too easily. It can take a few tries to get a response from someone. Send a follow-up email if you don’t hear back right away.
With these tips, you should be able to avoid the most common cold emailing mistakes. Just remember to be patient, personalize your emails, and don’t give up too easily!
Cold Email Templates to Start Out With
Here are a few cold email templates to get you started with:
Template 1
Hi {name},
I saw your blog post about {topic} and I wanted to reach out and say thanks. I’m a big fan of your work!
I’m also working on {project}, which is similar to what you’re doing. I would love to hear your thoughts about it.
If you’re interested, I can send you more information. Or, if you’re ever in the area, I would love to buy you coffee and chat in person.
Thanks,
{Your name}
Template 2
Hi {name},
I was searching for {topic} and I came across your blog post about {topic}. It was really interesting and I learned a lot from it.
I’m also working on {project}, which is similar to what you’re doing. I would love to hear your thoughts about it.
If you’re interested, I can send you more information. Or, if you’re ever in the area, I would love to buy you coffee and chat in person or simply set up an online meeting.
Thanks,
{Your name}
Template 3
Hi {name},
I recently came across your work and I’m a big fan. I’m {your name} and I work as a {your job title} at {your company}. I wanted to reach out and see if you’re interested in learning more about what we do.
At {your company}, we specialize in {what you do}. We’ve helped a lot of businesses in {your industry} with {what you do}. I think we could potentially help you with {what you need help with}.
If you’re interested, I’d be happy to chat with you about it. Just let me know when you’re free and we’ll set up a time to talk.
Best,
{Your Name}
How to Measure Success with Cold Emailing
There are a few different metrics you can use to measure success with cold emailing. Here are a few of the most important ones:
Response Rate
This is the percentage of people who respond to your emails. You can also consider the average open rate for this. A good average open rate is around 15-25%.
Conversation Rate
This is the percentage of people who start a conversation with you after receiving your email. A good conversation rate is around 5-10%.
Meeting Rate
This is the percentage of people who agree to meet with you after receiving your email. A good meeting rate is around 2-5%.
You can also track other metrics, such as the number of new leads generated, the number of sales made, and the amount of money earned. However, these metrics are more difficult to track directly back to cold emailing.
To sum up, the most important metric to track is your response rate. If you’re not getting a good response rate, then you need to work on your email marketing strategy. Try different subject lines, different types of content, and different approaches.
If you are getting a good response rate, then congratulations! You’re well on your way to success with cold emailing. Just remember to keep track of all your metrics so you can continue to improve your results over time.
Conclusion
Cold emailing can be a great way to reach out to potential customers, clients, or collaborators. However, it’s important to do it correctly.
Follow the tips in this guide and you’ll be well on your way to success with cold emailing.
And remember, the most important metric to track is your response rate. If you’re not getting a good response rate, then you need to work on your email strategy. Try different subject lines, different types of content, and different approaches.
If you are getting a good response rate, then congratulations! You’re well on your way to success with cold emailing. Just remember to keep track of all your metrics so you can continue to improve your results over time.
